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RAD Torque Systems

For more than six years, West Light Media has created product photography, filmed video, and delivered post-production for RAD Torque Systems, supporting product launches, catalogs, e-commerce, sales materials, and marketing campaigns. The work includes clear, precise photography for complex industrial tools, from hero product views and application imagery to catalog selections and launch visuals.

Catalog photography

Catalog imagery created for RAD Torque Systems digital and physical catalogues, showing the range of products and supporting clear, consistent presentation across sales materials.

E-RAD BLU 11K Torque Wrench System
E-RAD BLU tool in protective case
Four industrial torque smart sockets of different sizes
RAD torque wrench B-RAD 5000
Industrial electric torque gun tool
Red tripod bolt stand for industrial torque wrenches
RAD torque tool in protective case

Product launches and catalog support

Selected work from the partnership brings together product presentation, display imagery, application-focused views, and catalog-ready selections.

The people behind the work

Supporting portraits from the RAD Torque team and the people behind the brand.

Woman smiling in a black blouse.
Man wearing a black RFID Torque Systems polo shirt.
Man in RAD Torque Systems shirt smiling
Smiling man with glasses and a black sweater
Man in RAD Torque Systems shirt smiling
Woman in a business suit smiling
Man in black RAD Torque jacket
Woman in black top smiling
Man in work shirt crossing arms
Smiling person in black shirt, indoor setting

Additional filming and post-production

West Light Media also provides filming and post-production for promotional work. For the race-track piece shown here, the original footage was supplied by the client or production team and the editing and post-production were completed by West Light Media.